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Use add_shortcode function to register shortcode for later use. The first parameter is a name of your shortcode, the second is a callback function where you can add the content to return.

function wpshort_assemble_shortcode() { 
    $message = 'Hello from the shortcode!';       
    return $message;


* Register shortcode
add_shortcode('my_shortcode', 'wpshort_assemble_shortcode');

* Use [my_shortcode] handle in a WYSIWYG editor to display it.
* Alternatively, you can use do_shortcode() function directly in code.
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